Products are Solutions to Consumers Problems for Innovations

Questions: 1.Who is Innovations Target Market? 2.What are some of the products on the website that offer solutions to some of the problems you have encountered? 3.Describe an infomercial that is trying to activate problem recognition? 4.What situational factors are relevant to these infomercials and how relevantly have they been addressed? Answers: 1. Innovations is a subsidiary of Thane WorldWise. It offers an online shopping platform for its consumers. It provides solutions to family centered problems, ranging from clothing, home dcor and accessories, amongst other utilities. Though their range of products are centered towards running a home effectively, the key person is the woman. Based on the fact that most of their product models are women of all age groups, the site shows to have a deep understanding in the importance of a woman in running a home effectively. Most of the products being sold on the site are the ones that makes a womans life easier, and the home lovelier. They also incorporate the kids sector and the mens sector as well. However, they emphasize on women as far as offering utilities and solutions that best fit her, being that she is the key person in running a home. 2. In the past I have had issues in finding the right kind of storage solutions, especially when it came to small accessories like jewelry amongst other things. Innovations is a customer tailored, online shopping website that offers storage utilities for not only jewelry, but even many more items that I hadnt thought of, among them storage units like a thread cabinet, and a toilet paper tallboy. 3. One of the most memorable infomercials is the ANZ bank pocket money advertisement. The bank had for so long been trying to push the equality agenda, so as to have the female gender earn the same amount of money as the male gender for equivalent amount of work done. In the infomercial, the issue of gender equality was raised and they did show the reaction of the female gender on the issue as they also took chance to advertise on the need for both boys and girls to save their pocket money. More to just showing the need for both genders to save money and even more so the distaste the girls had towards gender inequality on international womens day, they would have incorporated the male gender being supportive of women being their equals in work and other roles. This would show how that empowers the female gender and the future generation. They would have brought a future scenario of the boy being happy as they go shopping together with the girl and also how they assist each other in s haring the work and enjoying the same rewards as well. This would highlight on the situation, offer a solution that bridges across both genders and gain more attention from viewers seeking to save money for their kids (ANZ Banking Group, 2016). 4.From the ANZ pocket money infomercial, its clear that gender inequality is a real time situation facing the society. The female gender is quite displeased with the situation as well, as seen from the girls reaction on earning less pocket money for the same amount of chores done. The issue has been effectively addressed and having kids advertise the commercial, appeals to quite a large audience. However as far as saving pocket money is concerned, the issue may have being weighed down by the gender inequality issue. Bibliography ANZ Banking Group, 2016. ANZ gets behind International Womens Day. Ad News, I(1), p. 1. Innovations, 2018. Home-Storage Solutions. Innovations, p. 1. Quester, P. P. S. H. D., 2012. Consumer Behaviour Implications for Marketing Strategy. 6th ed. Level 2, 82 Waterloo Road, North Ryde NSW 2113: North Ryde, NSW: McGraw-Hill Australia.